Projects
This is a collection of work that I have completed throughout my career as a marketing communications professional. Click on the image to view the full artwork.
Social Media
Employee Recognition, Global Recycling & Earth Day 2024
Today is Global Recycling Day! Did you know our bottles and cans are made to be remade? We work every day to promote and increase the recycling of our beverage packages. We do this by investing in new recycling technology (like our Reverse Vending Machines), working with our municipalities and customers to expand recycling programs and educating our communities on the importance of recycling.
Last night, we were honored to celebrate our associates who have devoted 40 or more years of service to Coke Florida. These associates and their loved ones came together at our first annual Honorary Service Award Dinner to share stories, laughter and the kind of camaraderie that only decades of shared experiences can foster. Their commitment to Coke Florida has made a lasting imprint on our culture and the company's success.
Thank you to the associates and their loved ones for your devotion to Coke Florida, and congratulations on this impressive milestone!
#WeAreCokeFlorida #CokeFloridaLegacy
Earth Day is recognized globally on April 22, but we're celebrating all month long. Last week, we kicked off our Earth Month celebrations with two cleanup events in partnership with Keep Lee County Beautiful and Keep Brevard Beautiful, Inc. Together, we rolled up our sleeves and made a positive impact on our communities. Every effort counts in preserving our beautiful planet, from cleanups to tree plantings.
Stay tuned for more exciting events and initiatives throughout April! #EarthMonth #Sustainability
Internal Communications/Social Media
Women's History Month 2024
March is recognized as Women’s History Month and is a celebration of the contributions and achievements of women throughout history.
Throughout the month, we have the opportunity to acknowledge and celebrate the vital contributions women have made to the world we live in today.
Stay tuned for exciting opportunities to engage, learn, and celebrate together as we recognize the impact of women in our workplaces and communities.
Thank you to everyone who participated in, watched, and asked questions during the Women's History Month Panel! You made the discussion a big success! If you missed it live, please watch for the link to the recording in your mailbox..
Press Release
Coca-Cola Beverages Zero Waste to Landfill Certification
75% of Coke Florida’s Manufacturing Facilities Are GreenCircle Certified
Coca-Cola Beverages Florida, LLC (Coke Florida) announces that its Broward Manufacturing Facility has obtained GreenCircle’s Zero Waste to Landfill certification.
Coke Florida is the local Florida bottler with exclusive sales and distribution in 47 counties across the state. It operates manufacturing facilities in Tampa, Orlando, Broward (Hollywood), and Jacksonville. The Broward certification moves the company to having 75% of its manufacturing facilities holding a GreenCircle certification. The Tampa manufacturing facility was the first location certified in 2019 followed by the Orlando manufacturing facility in 2021.
Coke Florida has demonstrated its commitment to a sustainable future by reinforcing its efforts to reduce, reuse, recover, and renew. These efforts include making packaging more sustainable, working to minimize water use, and reducing its carbon footprint.
“Coke Florida’s commitment to reducing waste is not new,” shared Erin Black, Vice President, Sustainability, Risk Management, and Facilities for Coke Florida. “In fact, the large majority of the waste produced at Broward was already being recycled. GreenCircle’s comprehensive evaluation process provides transparency that validates our commitment to a World Without Waste.” ​
GreenCircle Certified, LLC was established to ensure specificity in third-party certification after encountering many unsubstantiated claims in the marketplace. GreenCircle's rigorous evaluation process provides independent verification that claims of sustainable aspects of products and operations are valid.
“We have been certifying Coke Florida since 2019 and we commend their ongoing commitment to transparency and continuous improvement,” stated Michelle Bonanno, Director of Operations at GreenCircle. “Coke Florida’s Broward Manufacturing facility is one of three Coke Florida facilities that have achieved this milestone, in just three years, making them a leader in their industry.”
GreenCircle’s Zero Waste to Landfill certification evaluates all waste leaving the site, which includes packaging and manufacturing waste generated before a product reaches shelves. Coke Florida has also been committed to reducing pre-consumer waste. This waste stream can make a much greater impact, in both volumes and varieties, than most consumers realize.
Press Release
Coca-Cola Beverages Florida HR Team Award
Coke Florida Human Resources Team Achieves Top 100 Global Award
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Coca-Cola Beverages Florida, LLC (Coke Florida) Human Resources (HR) has received a 2023 OnCon Icon Award for recognition as a Top 100 Global HR team.
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"We believe that our people are our most valuable asset, and the HR team plays a vital role in driving their success in the workforce,” said David Cross, Senior Vice President of Human Resources and Administration for Coke Florida. “Coke Florida’s HR professionals serve our nearly 5,000 associates from recruiting and onboarding to professional development and retention initiatives.” Cross was named a Top 100 Human Resources Professional at the 2022 OnCon Icon Awards.
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The OnCon Icon Top 100 Awards, presented at OnConferences, celebrates top professionals and teams in various industries for demonstration of organizational excellence and reputation in the business world. Awardees are nominated, selected as finalists, and then voted on by the public, peers, and the broader community. These awards are based on criteria that include their impact on their organization, contributions to their job function community through thought leadership, project innovation, and exceptional leadership by the team’s top executive.
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This global recognition is a tremendous achievement for the family-owned consumer packaged goods company operating across an exclusive 18-territory sales and distribution market in Florida.
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“Our global network is made up of top-tier professionals in key industries," said Sean Tomarelli, Founder and CEO at OnConferences. “Coke Florida’s OnCon Icon Award recognition and spot on the list of Top 100 Global Human Resources teams is well-earned – a testament to the dedication, leadership, and reputation of an exceptional HR team.”
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Coke Florida's HR team is committed to fostering growth, diversity and inclusion, and talent development. Their innovative approach to HR practices has helped create a dynamic and inclusive work environment that empowers associates and contributes to the company’s success. Human resources administration and culture have also contributed to the company’s two-time US Best Managed Company recognition.
Employee eNewsletter
The Daily Breif
The Daily is the primary outlet for communicating with all City of Gainesville employees including those at GRU. I was responsible for rebranding and redesigning the newsletter as it originally only reached GRU employees. I created something that incorporated the city's newsletter and ours (which I also designed) so that every employee could find important information all in one place.
Marketing Collateral
Environmental Protection Campaign
The goal of this project was to design a fun compelling ad campaign that encouraged our customers to keep these "criminals" out of the pipes to protect the environment and prevent wastewater spills. The characters were designed collaboratively as a team, and I developed and executed the art concept, design and overall strategy for the campaign.
Marketing Collateral
Student Rush Campaign
Student Rush is an annual campaign designed to encourage incoming students to sign up for their utility services online. The summer months are the busiest time of year in customer service and it was my goal to alleviate the workload of the customer service reps by promoting our online services. As a result, we had 62% more signups online than in the previous year.
Press Release
Groundwater Recharge Wetland Park
GRU's Recharge Wetland Reaches Milestone
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GRU moved a step closer to constructing a groundwater recharge wetland park in southwest Gainesville last week when the City Commission unanimously approved the utility’s ranking of the teams who submitted proposals to design and build the wetland.
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This is the latest significant milestone in the construction of the wetland. GRU will initiate contract negotiations with the top-ranked design-build firm, Wharton-Smith, Inc. After a contract is executed, GRU and the design-build team will begin collaboration workshops with project partners, community stakeholders and our neighbors on the design of the park.
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First initiated in 2021 with the purchase of 75 acres off Parker Road, the wetland park is a collaborative project with cost-share partners the Suwannee River Water Management District (SRWMD) and the Florida Department of Environmental Protection (FDEP), as well as Alachua County, who will manage public access to the park.
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The wetland park will reduce our community's environmental footprint, increase our capacity to beneficially reuse water and help support flows in the Santa Fe and Ichetucknee rivers and their springs. Along with the environmental benefits, the park will also provide a beautiful space for the community to enjoy educational opportunities. The wetland is expected to be completed in 2025.
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“We are excited about reaching this important milestone and the expertise this design-build team brings,” said GRU Engineer and Utility Designer Kristen Sealey. “We look forward to creating this project collaboratively with the team, our project partners and community stakeholders.”
Email Communications
ILTA x Naylor Announcement Email
International Liquid Terminals Association is pleased to announce that we have chosen to work with Naylor, LLC, as our official integrated media communication partner for 2019. Naylor provides advertising, publication and media services that build your company’s image and link your brand with buyers in the liquid terminals industry. We are partnering with Naylor to provide the following:
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ILTA Monthly Newsletter
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Annual Printed Directory
By affiliating your organization with ILTA, you are making an excellent investment in your business and brand. We are confident that our partnership with Naylor will continue to increase the unmatched educational, networking and promotional opportunities already included in our membership.
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ILTA’s full complement of communications options delivers your message to key members who specify products, lead projects and approve purchases on behalf of their companies. This is your opportunity to advertise and promote your products and services to a major purchasing audience.
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ILTA is proud to serve as the international leader in the liquid terminals industry and as the voice of the profession. Our media outlets provide valuable opportunities to present in-depth perspectives on the vast array of issues important to our membership.
Since 1969, Naylor has crafted custom communication solutions for businesses like yours. When you advertise with ILTA through Naylor, you can expect:
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Top-quality exposure to key decision-makers with purchasing power
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Professional advertising design services
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Ongoing customer service support
Naylor is also committed to complying with the standards established by the U.S. and Canadian Anti-Spam Legislation (CASL). If you do not wish to be emailed by a Naylor representative, please contact Mallori Gallimore at mgallimore@naylor.com immediately to have your address removed from Naylor’s lists.
Tell the liquid terminals industry about your business’ quality product or service and that you stand with your peers in support of our association. When an account executive from Naylor contacts you, please consider allocating part of your advertising budget to placing your message in ILTA media.
Website Creation
WordPress
I created this website for a former client, AAPA, to showcase all of their media opportunities in which both local and international businesses could advertise in. For this project, I transitioned a traditional PDF media kit into a web-based version to streamline the process. Ad rates would automatically update, which significantly reduced errors in pricing.
