Resume
Experience
2022 - 2024
COMMUNICATIONS SPECIALIST
Coca-Cola Beverages Florida
Tampa, FL
In this role, I developed, executed and managed communication strategies across multiple platforms to enhance brand presence, drive demand generation, and foster employee engagement to meet the goals of the company.
2020 - 2022
SENIOR COMMUNICATIONS SPECIALIST
Gainesville Regional Utilities
Gainesville, FL
As senior comms specialist, I oversaw and managed employee and customer-facing messaging, brand management, marketing and public relations for the utility through the implementation of effective communications strategies.
2018-2020
MARKETING ACCOUNT SPECIALIST II
Naylor Association Solution, LLC
Gainesville, FL
In this role, I managed the marketing and communications efforts for the media of roughly 40 professional trade associations through email, digital and social media campaigns, survey research and trade show collateral.
2012-2018
MARKETING COORDINATOR
Sinclair Broadcast Group, Inc.
Gainesville, FL
During my time in this position, I managed all digital marketing efforts, developed successful campaigns that generated brand awareness and loyalty and increased social media and online engagement.
Education
2008-2012
UNIVERSITY OF FLORIDA
Bachelor of Science in Telecommunication Management
Gainesville, FL
While at UF, I took courses that fueled my passion for marketing and communications, learned essential technical skills, and grew in my understanding of the comms industry
Professional Skill Set
Proficient in Adobe InDesign, Illustrator, Photoshop
Proficient in Microsoft Office Suite
Website management and Google analytics
Strong written and oral communication and interpersonal skills
Strong social media management
Email, digital, and content marketing
Languages
English (native)
Spanish (intermediate)